Why should you Twitter?
I know that most business owners don't have time for one more marketing strategy, but being on Twitter opens the door to potential clients, allows you to see what people are saying about your business and gives you a chance to solve customer service problems quickly, and it is a great way to announce events or new products. It is time consuming and it is easy to get sidetracked with all the great links people post, but Twitter is going to continue to increase in popularity and it is a good time to get involved.
How do I use twitter? I was interested in joining a company on a project so I searched to see what real people had to say about them. Then I sent direct messages to some of the people on Twitter to see what their experience with the company had been like. I think this is the future of search engines; would you rather hear what real people are saying or pull up a random list? So, getting your business name out in Twitter gives you an advantage.
Do you want thousands of followers? Twitter allows you to build a huge list, but for my business and other service businesses, I suggest getting fewer people to follow you and really get to know them. Treat Twitter as a place to meet people like you would at an after business networking event. Talk about your hobbies, give free advice or free links to cool sites. This is not the place to sell your service or product directly! Get them interested in you and provide a link to your blog so they can get to know you better, then you show links to your business. The world is changing and people do not want to be “SOLD”...just put yourself out there and be interesting, targeted people will follow!
Go set up a FREE account here: http://www.twitter.com
Next Time...I'm on Twitter, what next?
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