First, you need to decide what your goals are for being on Twitter:
Send People to your blog?
Keep track of what people are saying about your company?
Get people interested in your company by showing your personality?
Solving customer service issues?
Announce events or new products?
Make friends in the same industry or with people interested in the same hobbies?
Search for topics people are talking about right now?
You can create more than one Twitter account. It is smart to have at least two accounts; one that you use to follow mentors in your line of business, the other geared for gathering followers. You can use the links and information being handed out by the industry leaders to pass on to your followers! It is very important to tweet with links that your followers will find interesting. Think carefully about the names you choose. Again, you want to be original, unique and personable.
80% of your posts should be free information! Then, you can showcase your business for the remaining 20%, as long as you aren't “selling”. Where do you get free information? I really like http://stumbleupon.com and http://popurls.com. They are great resource sites. Here at POP Marketing and Design, we are also offering a new social media service that will help companies set up social media and will send out great links for them.
The next step to finding people to follow is to sign up with http://twellow.com. This is a great place to find people by category or location! It is free and easy to use. Make sure you add the categories that you want to be found under as well.
So, let's sum this up! Twitter is a like a party that allows you to meet people with common interests and industry leaders. This is what you should remember:
Show your personality
Give value and content
Get at least two twitter accounts
Post resources, compliment people, ask questions
You are not “selling” on Twitter
Determine your goals and guide your followers to your blog or event
Most importantly, Have Fun!!! If you need help or have questions, please feel free to contact Jayne with POP Marketing and Design.
